It seems like a contradiction: a generation that grew up with Spotify and TikTok is now buying vinyl records en masse. Yet, it's a fact. Young people and vinyl have been increasingly mentioned in the same breath in recent years, and the numbers don't lie. In the Netherlands, a staggering 28% of 15- to 17-year-olds bought vinyl in the past year — significantly more than the average music buyer. But how did this actually come about, and how long has this been going on?
How long has the trend of young people and vinyl been going on?
The vinyl revival started earlier than many think. Vinyl sales have been rising worldwide for almost ten consecutive years, but young people only really became visible in the statistics around 2018 and 2019. Before that, vinyl was still largely the domain of serious audiophile collectors and an older generation nostalgically returning to the format of yesteryear.
The real breakthrough for young people and vinyl occurred during the COVID-19 pandemic. Being stuck at home brought people closer to home entertainment — and to things that feel tangible and meaningful. Everyone could stream already. But holding a record, studying the sleeve, and consciously listening felt different. After that, social media took over. TikTok and Instagram filled with images of young people playing vinyl, hanging up records, and proudly decorating their rooms with them. This caused interest to grow rapidly.
Streaming versus vinyl: two worlds that blend perfectly
A common misconception is that young people have to choose between streaming and vinyl. The reality is more nuanced. Streaming is used for convenience — the playlist while you work, exercise, or are on the bus. Vinyl is used when you really want to listen. You take the record out of its sleeve, place it on the turntable, and take your time. This ritual is precisely the great appeal for many young vinyl enthusiasts. The combination of young people and vinyl is therefore not a protest against streaming, but a conscious addition to it.
Moreover, a vinyl record is something you can own. In a world that is increasingly digitizing, that gives a special feeling. You hold something tangible that you can keep, pass on, and even hang on the wall as an art object. Just started collecting? Then our article on what to look for when buying your first turntable will give you a good start.
Young people and vinyl: it's about more than just sound
For many young vinyl buyers, it's not just about the music itself. The record cover is a work of art in itself. The size of an LP — thirty by thirty centimeters — makes every cover a visual statement. This is also precisely why so many young people not only play their records but also hang them on the wall. A vinyl collection tells something about who you are, what music moves you, and how you furnish your space. Young people and vinyl have thus become inextricably linked with a broader lifestyle and self-expression.
Do you want to turn your room into a real music space? Then be sure to read our article on hanging your LPs and transforming your room into a music room. With Sticky Vinyl's wall mount, you can easily and quickly hang your favorite records — without drilling.
Second-hand vinyl as an affordable entry point
One reason why young people and vinyl go so well together is the accessibility of second-hand records. New vinyl records have become more expensive in recent years — an average LP can now easily cost 30 to 40 euros. However, at record fairs, in thrift stores, and through online marketplaces, you can still find beautiful records for a fraction of that price. Feel free to check out our tips on the five best places to find second-hand vinyl if you want to expand your vinyl collection without spending too much.
Record fairs also play a social role that streaming simply cannot offer. You meet like-minded people, discover new music through others' recommendations, and feel part of a real community. It is precisely this sense of community that attracts many young buyers.
What the future holds
The market for vinyl records in the Netherlands is growing by more than 20% annually, and young people form an increasingly large part of those buyers. Labels are therefore consciously releasing limited editions, colored vinyl, and special cover designs. They know that a young vinyl buyer also has an eye for the aesthetics of a record. The success of young people and vinyl has awakened the entire industry.
Young people and vinyl — it's not a temporary hype, but a lasting love for something tangible in a digital world. Whether it's conscious listening, admiring the cover, or decorating your room with your favorite albums: vinyl has earned its place again, even with the new generation.
Deel:
These are our 5 best record players of 2026 (budget €200-400)